dearJulius.com

$type=carousel$sn=0$cols=4$va=0$count=12$host=https://playbuzz.dearjulius.com

5 Strategies to Create Brand Loyalty

© Getty Images Businessman holding a wooden block with the word 'brand loyalty'.

By Clark Boyd, The Blueprint

Attracting new customers is difficult. After going to so much effort to win customers over, you certainly want them to stay loyal to your brand.

There are hundreds of books on how to build a brand, which only points to how complex this field is. Brand loyalty escapes easy definition, because it is both pragmatic and emotional.

What is it that keeps customers coming back to the same brand time and again? It’s partly down to habit, but it’s a conscious choice, too.

In the digital age, customers are overloaded with choice, with plenty of options at their fingertips. And yet, for you, brand loyalty is more important than ever before. Below, we set out the steps to build brand loyalty for your business.

Overview: What is brand loyalty?

Brand loyalty is the tendency of customers to keep buying from the same company, regardless of competitor activity or changes in the market environment.

Once a customer develops this brand allegiance, they will continue to purchase from their preferred company. Think of the customers who always buy the same brand of coffee, soda, or detergent.

Customers are loyal to a brand for many reasons. They may have an emotional attachment to the company, based on shared values. Or, they may simply prefer the quality of service they receive from the company.

Today, there are new drivers of brand loyalty. Social media content can build relationships, and loyal customers can even act as brand ambassadors on their own social media accounts. At the same time, there are more threats than ever to brand loyalty today.

When everything can be purchased from Amazon with one click and delivered for free, some would argue that loyalty is an outdated, nostalgic concept. Pragmatism has trumped emotion, they would argue.

The evidence suggests otherwise. Brand loyalty has not gone away, but it has certainly taken on new forms. Before we dive into the tips, let’s separate brand loyalty from customer loyalty.

Brand loyalty vs. customer loyalty: What's the difference?

Put simply, brand loyalty is about customer perception, preferences, and attitudes. Customer loyalty is more closely related to consumer spending.

A customer that is loyal to a brand will also purchase from the company, so there is clear overlap between the two fields. However, customer loyalty retains a narrower focus on spending patterns.

To put it another way, brand loyalty will be defined by your values, your reputation, and the customer’s previous experience with your company. Customer loyalty is driven by low prices, discounts, and rewards.

Price will always be important to the customer, but depending on this as a competitive advantage puts a company in a weak position. A competitor can simply discount their products further. Building customer loyalty to your brand is a longer-term strategy with a wider range of benefits.

5 ways to build long-lasting brand loyalty

These five strategies will keep customers coming back long after their first purchase.

Strategy 1: Incentivize purchases

You can’t buy loyalty. Sure, you can offer your customers financial rewards to entice them to make a one-off purchase. But to engender true brand loyalty, you must offer more.

Decades of brand psychology research show that loyalty is built on a value exchange between customers and companies. We see this everywhere today.

For example, The North Face has a loyalty scheme called VIPeak. Apart from a relatively good pun, it also offers early access to new products, free tickets to events, and competitions.

The emphasis is on community, even if a financial incentive is offered up front to pique customers’ interest.

© Provided by The Blueprint Text and icons displaying the member benefits of The North Face’s VIPeak loyalty program.

There are lessons for social media strategy here.

Rather than broadcasting to an audience about why your company is the best, focus on the incentives you can provide them. Why should they stop scrolling and care about what you have to say? Loyalty is a two-way value exchange.

Strategy 2: Share customer stories

To engage with people, you need to show your humanity, the human side of your company. A corporate logo will only do so much for brand loyalty. There are many ways to achieve this goal.

GoPro, for example, gives customers the tools they need to create great videos. Then it allows them to share the content, all including the company’s logo. These videos essentially become free advertising for the company and its capabilities, while giving customers a shot at online glory for their creations.

Airbnb takes a different route. It asks customers to collaborate and build their brand through personal stories.

© Provided by The Blueprint ix images of Airbnb customers with their names overlaid on the images. Below, their home city and an introductory line to their story.

At its core, Airbnb is a technology platform that connects spare rooms with travelers. The company looks beyond this to explore what this platform enables for its audience.

This develops brand loyalty because of the emotional attachment these customers feel for the service. It is also attractive to prospective new customers, as they see the company in a positive light.

As part of your brand audit, look at the resources you already have. You can use employee stories for this strategy, as well as customers.

Brand loyalty is based on the premise that the company offers more than just a sterile service. Human stories are a tried and tested way to communicate this powerful message.

Strategy 3: Listen to feedback

When trying to build customer loyalty retention, you need to go beyond the transaction to understand what really makes the customer tick. Too many companies assume they know what customers want, but oftentimes they don’t.

You can ask for feedback from existing customers, but don’t be afraid to ask lapsed customers about their experience too. It can be fruitful to understand why customers decided to switch to a competitor.
The key is to be accessible and open. You can then demonstrate your commitment to customers by showing the changes you have made in response to their feedback. Customers are not always inclined to fill in feedback forms. So, you need to craft these forms with care.

Consider these tips when asking for feedback:

  • Keep it simple. The customer is doing you a favor by filling out the form -- be considerate of their time.
  • Make most fields optional. Let the customer fill in the areas they want to discuss.
  • Include white space. This makes the form less daunting and invites the customer to share their thoughts.
  • Add a rating scale. They’re easier to fill in, and they give you something tangible to monitor over time.
You can then use social media management tools to track audience sentiment, so you can see the impact your changes have on brand loyalty.

Strategy 4: Communicate with consistency

Predictability is underrated. When a customer interacts with a brand, they want to know what kind of experience they will have. They want to know that the service will be as good as it always was. Loyalty takes years to build, but can be lost in an instant.

It’s challenging to maintain this required level of consistency in the social media age because your brand is almost certainly active on numerous social networks, all communicating with customers every day.

Once you have nailed your brand positioning strategy, apply the same tone in your visuals and your communication on every customer touchpoint. Social media platforms only allow so much customization, but you can still make your accounts your own.

Oreo does a great job of incorporating its signature style into its Instagram and Twitter accounts. It takes a lighthearted approach to communications with its audience, but addresses customer concerns seriously too.

Businesses of all sizes can apply these same principles. Customers are more likely to be loyal to a brand they can depend on, after all.

© Provided by The Blueprint Oreo Instagram profile page, containing images of Oreo cookies.

Strategy 5: Work with influencers

Influencers are most effective when they connect emotionally with your audience. Businesses can use this to their advantage to build brand loyalty, if they approach the situation thoughtfully. There is more to this strategy than simply choosing the most popular influencers and paying them to promote a message.

The influencers brands choose will immediately make a statement about the brand’s values. If the influencer is not aligned with the company’s ethos, the campaign can erode trust in the brand.

It’s worth looking beyond the headline numbers an influencer can offer to consider the impact their message will have on the audience.

Start with the metrics that will reflect the performance of your social media campaign, then identify influencers that can help you hit your targets. Typically, this will mean going beyond broad metrics like campaign impressions, towards metrics related to customer engagement.

Influencers are not a substitute for a solid brand strategy, but they can help amplify your message.

Building loyalty that lasts

Customer brand loyalty is a delicate commodity. Its value is both quantitative and qualitative.

You can bring some rigor to this vital marketing area by taking on board the tips and examples shared above. There are no shortcuts to build a relationship with customers, but if you put in the work, it will be repaid with loyalty in the long run.

See more at The Blueprint

COMMENTS




Made with in NYC
Name

4th of July,7,Abu Dhabi,2,Accessories,234,Acne,13,Adventure,32,Adventure Travel,638,Advice,295,Africa,26,African Food,2,AIDS,1,Air Travel,150,Alabama,5,Alaska,20,Alberta,1,Alcohol,4,All About Beer,1,All About Wine,2,Alternative Treatments,4,America,77,American Food,5,Amsterdam,2,Android,11,Anguilla,3,Animal,367,Animal Health,1,Animals,103,Anniversary,1,Anniversary Cake,11,Antarctica,7,Anti-aging,49,Antigua,3,Appetizers & Snacks,2,Apple,11,Apps,16,Argentina,15,Arizona,19,Arkansas,2,Armenia,1,Asia Travel,47,Asian Food,7,Asthma,4,Athens,3,Austin,8,Australia,92,Australian Food,1,Austria,13,Autism,1,Auto Insurance,1,Auto Show,52,Autos,972,Azerbaijan,1,Baby Shower Cake,29,Back Pain,25,Bags,10,Bahamas,13,Balance Work & Life,50,Banana Cakes,2,Bangladesh,8,Barn Finds,1,Bathroom,43,Be a Better Manager,33,Beach Travel,58,Beaded Dress,2,Beards and Shaving,29,Beauty,1888,Beauty & Style,35,Beef Recipes,7,Belarus,1,Belgium,9,Belize,15,Bermuda,5,Best Products,17,Better Partner,40,Beverages,3,Bhutan,9,Bills to Pay,35,Birds,4,Birth Control,1,Birthday Cake,109,Blue Lagoon,2,Blueberry Cake,11,Bolivia,3,Books,2,Botswana,3,Brazil,38,Bread,11,Breads,1,Break Room,12,Breakfast & Brunch,6,Breakup,19,Breakups,3,breast,1,Breasts,69,Broken Hearts,5,Brownie,8,Brunei,1,Budget Travel,97,Bundt Cake,30,Business Skills,102,Butter Cake,52,Buying,1,By Region,3,Cake Decorating,113,Cakes,54,California,109,Cambodia,4,Camera,6,Canada,80,Cancer,73,Car Shows,1,Car Tech,2,Caramel Cake,5,Career,474,Career Advice,298,Career Choice,125,Career Growth,180,Career Paths,24,Career Problem,8,Caribbean,45,Caribbean & Mexico,5,Carrot Cake,22,Cats,49,Celebrity,17,Celebrity Dress,2,Celebs,1,Ceremonial Cake,9,Certified Pre-Owned Vehicles,1,Cheese Recipes,4,Cheesecakes,251,Chicago,7,Chicago Auto Show,2,Chicken Recipes,14,Chiffon Cake,5,Children's Health,21,Chile,7,China,21,Chocolate Cake,395,Christmas,35,Christmas Cake,23,Christmas Travel,14,Classic Cars,39,Cleaning Tips,144,Clinical Practice,1,Clothes,1,Cocktail Recipes,2,Coconut Cake,21,Coffee,1,Coffee Cake,15,Coliseum,1,Colombia,18,Colorado,32,Columbia,3,Communication,2,Companies,2,Compassion,2,Computing,16,Connecticut,4,Consumer Electronics Show,5,Cookies,10,Cooking,8,Corporate Travel,2,Costa Rica,13,Country Travel,249,Creative,309,Creative Idea,22,Creative Ideas,37,Croatia,15,Cruiser Travel,16,Cuba,18,Cultural Travel,66,Cupcake,322,Customs & Classics,2,Czech Republic,6,D.C.,2,Dandruff,1,Dating,18,Dating Advice,73,Dating Advice for Women,22,Dating Tips,13,Decor,23,Decorating Ideas,181,Delaware,1,Demotivational,636,Denmark,12,Dental Health,26,Dentistry,1,Depression,24,Desert Travel,1,Desserts,3,Detroit Auto Show,4,Diabetes,25,Diet,131,Dining Out,3,Dinner,14,Disease,116,Divorce,16,DIY,112,DIY Fashion,34,Dogs,156,Doughnuts,5,Dress,29,Drink,27,Drinks,1,Drinks & Cocktails,4,Driving,3,Drugs,3,Dubai,15,Ears,2,East Africa,4,Easter,1,Easter Island,1,Easter Travel,1,Eco Travel,18,Ecuador,7,Education,87,Eggs,3,Egypt,4,Electronics,4,Electronics and Gadgets,2,Emirates,1,England,13,Entertainment,148,Enthusiasts,131,Entrepreneurship,40,Estonia,2,Eswatini,1,Ethiopia,2,Europe,110,European Food,8,Exercises,51,Eye,300,Eye Health,28,Eyebrow,56,Eyelash,20,Face,54,Facts,284,Fall Travel,43,Family,16,Family Travel,128,Faroe Island,1,Fashion,395,Fashion for Kids,2,Fashion for Man,12,Fashion for Woman,31,Fat Loss,91,Father's Day Cake,4,Father's Day Travel,1,Featured,218,Features,1914,Fertility,2,Festival Travel,25,Fiji,6,Finance,233,Finland,16,Fish & Seafood,13,Fitness,1177,Fitness & Exercise,219,Florida,69,Food,538,Food and Drink,14,Food Recipes,7,France,37,Frankfurt Motor Show,2,Free Travel,3,French,6,French Polynesia,5,Friendship,40,Fruit & Veggie Recipes,8,Fruitcake,70,Fruits,4,Fuel Economy,1,Fun,42,Funny,546,Gadgets,31,Galapagos,3,Games,12,Garden,24,Gardening,276,Gearheads,1,General,7,Geneva Motor Show,3,Georgia,14,Germany,18,Get Healthy,63,Ghana,2,Girlfriend Grooming,10,Google,15,Graduation Cake,2,Gratitude,11,Greece,37,Green Living,5,Greenland,1,Grooming,89,Guatemala,2,Hair,1264,Hair Care,317,Hair Color,299,Hairstyle,65,Hairstyles,855,Halloween,41,Halloween Cake,12,Halloween Travel,9,Happiness,19,Hawaii,53,Hayden Panettiere,1,Headache,22,Health,1059,Health & Fitness,300,Health Care,491,Health Insurance,1,Healthcare Tech,6,Healthy,12,Healthy Drinks,31,Healthy Eating,186,Healthy Habits,159,Healthy Living,345,Hearing,1,Hiking Travel,63,HIV/AIDS,4,Holiday Travel,28,Holland,1,home,31,Home & Garden,205,Home and Decor,483,Honeymoon Travel,128,Hong Kong,13,Horoscope,31,Hot Rod Power Tour,1,Hotels,71,Housekeeper,8,Hungary,3,Ice cream Cake,21,Iceland,41,Idaho,4,Ideas,11,Illinois,13,Imports,1,Impress a Girl,20,Impress Women,4,Independence Day Travel,1,India,36,Indiana,5,Indonesia,13,Indoor Gardening,69,Industry,5,Inspiration,58,Insurance,5,Internet,19,Internship,8,Interview Skills,37,Investing,12,iPad,2,iPhone,6,Iraq,1,Ireland,36,Island,60,islands,2,Israel,9,Italy,56,Jamaica,8,Japan,44,Jealousy,2,Jewelry,13,Job Search,47,Jordan,6,Just For Fun,2,Kansas,6,Kentucky,2,Kenya,2,Kids,126,Kids & Pets,10,Kitchen,67,Koala,1,Korea,2,Kyrgyzstan,1,Lamb,2,Laptops,4,Latin America,3,Latin American Food,1,Latvia,1,Laundry,6,Layer Cake,95,Leadership,44,Legs,1,Lemon Cake,18,Life,1,Life Hacks,273,LifeStyle,1347,Lips,134,Lithuania,2,London,24,Long Distance Relationship,24,Los Angeles Auto Show,14,Louisiana,9,Love,165,Lowa,4,Lunch,5,Luxembourg,1,Luxury Travel,35,Maine,6,Maintenance,3,Makeup,608,Makeup & Beauty,11,Makeup Tips,77,Malaysia,1,Maldives,15,Malta,2,Mango Cake,3,Manicure,10,Marketing,10,Markets,11,Marriage,97,Marshmallow,3,Maryland,6,Massachusetts,9,Massage,5,Mauritius,6,Meditation,35,Men & Women,18,Men's,6,Men's Health,14,Menstruation,21,Mental Health,302,Mexico,74,Miami,13,Michigan,5,Microsoft,6,Middle Eastern Food,2,Mind,3,Mississippi,2,Missouri,7,Mobile,22,Moldova,1,Monaco,1,Money & Career,21,Monkey,1,Montana,12,Morocco,20,Mother's Day Travel,1,Motherhood,16,Motivation,2,Motorcycles,106,Motorsports,2,Mousse,2,Muffins,9,Mug Cake,14,Multiple Sclerosis,1,Muscle Cars,4,Muscle Cars & Hot Rods,3,Muscle Gain,2,Myanmar,9,Nail Art,195,Nails,252,Namibia,4,Nature,4,Nature Travel,102,Nepal,6,Netherlands,11,Nevada,23,Nevis,1,New Bikes,2,New Car Deals,1,New England,5,New Jersey,2,New Mexico,6,New Year Fashion,6,New Year's Day Travel,6,New York,55,New York Auto Show,3,New York City,20,New Zealand,47,Newfoundland,1,Newlyweds,4,News,334,Nicaragua,2,North America,11,North Carolina,6,North Dakota,1,North Ireland,1,Northern Ireland,1,Norway,20,Nutrition,447,Occasional Travel,9,Oceania,1,Offbeat,1026,Ohio,6,Oman,5,Online Date Tips,2,Operating Systems,2,Oral,4,Oregon,10,outdoor,3,Outfits,166,Ownership,61,Pain,24,Painting,16,Pakistan,2,Panama,5,Pancake,19,Panda,1,Panna Cotta,3,Paraguay,1,Parenting,370,Paris,23,Paris Motor Show,4,Pasta,2,Pastry,7,Pebble Beach Concours d'Elegance,2,Pedicure,4,Penguin,4,Pennsylvania,10,People & Places,88,Perfumes,14,Personal Finance,164,Peru,21,Pets,524,Phoenix,1,Photo Feature,1,Pie,27,Pimple,3,Plum Cake,1,Poke Cake,10,Poland,3,Popular Ingredients,26,Pork Recipes,7,Portable Media,14,Portugal,21,Pound Cake,55,Prague,1,Pregnancy,112,Premium,1,Printer,2,Protein Bars,1,Psychology,1,Pudding,9,Puerto Rico,7,Pumpkin Cake,45,Qatar,6,Quick & Easy Recipes,11,Real Estate,72,Recalls,4,Recipe,1098,Recipes,52,Recipes & Meal Ideas,3,Recipes By Course,5,Relationship,167,Relationship Advice,180,Relationship Advice for Men,23,Relationship Advice for Women,27,Relationship Problems,58,Relationship Secrets,14,Relationships,193,Research,94,Resort,11,Restaurants & News,13,Resume,11,Retirement,10,Reviews,1,Rhode Island,2,River Travel,2,Road Trips,49,Romania,4,Romantic Getaways,15,Rome,5,Russia,16,Safety,5,Saint Lucia,1,Saint Patrick's Day Travel,1,Salad,6,San Miguel de Allende,1,Science & Tech,66,Scotland,10,Seasonal,56,Seasonal Travel,59,Security,9,Self Help,14,Self-Care,3,SEMA Show,5,Senior Relationship,2,Sex,7,Sexual Health,19,Shanghai Auto Show,7,Shaving,1,Sheet Cake,20,Shirt,4,Shoes,29,Shopping,10,Shots & Shooters,1,Side Dishes,4,Sightseeing Tours,2,Singapore,18,Ski Resorts,10,Skin,429,Skin Caare,1,Skin Care,609,Sleep,62,Slovenia,6,Small Business,163,Smartphone,28,Smile,1,Smoothies & Juices,3,Snacks,1,Social Media,44,Solo Travel,24,Solomon Islands,1,Somoa,1,Soth Africa,1,South Africa,14,South America,3,South Carolina,4,South Dakota,5,South Korea,3,South Pacific,2,Space Travel,14,Spain,33,Special,46,Special Cake,579,Special Feature,113,Special Features,489,Sponge Cake,15,Sports,22,Sports and Exotics,4,Sports Cars,8,Spring Travel,23,Squirrel,1,Sri Lanka,6,Strawberry Cake,22,Street Fashion,8,Stress Relief,35,Stroke,2,Student Travel,1,Style Guide,25,Summer Travel,53,Summer Vacation,8,Supercars,10,Sweden,19,Swiss Alps,1,Switzerland,20,Tahiti,1,Taiwan,3,Tanzania,1,Tarts,12,Tattoos,81,Taxes,7,Teas,2,Tech,89,Tech Advice,12,Tech Education,7,Tech Hacks,19,Tech Updates,2,Technology,417,Teen Advice,4,Teeth,5,Tennessee,6,Texas,57,Thailand,31,Thanksgiving Cake,4,Thanksgiving Travel,5,Therapy,3,Things to Do,165,Tibet,2,Tips,264,Tips & Tricks,6,Tokyo Motor Show,2,Tools & Skills,16,Top Stocks,1,Top Stories,1,Traditional Cake,4,Train Travel,23,Training,1,Transportation,22,Travel,483,Travel Advice,64,Travel Apps,1,Travel Guide,40,Travel Tips,149,Trends,7,Trucks,1,True Health,5,Tunisia,2,Turkey,10,Turkish,1,Tuscany,1,TV,2,UAE,10,UK,40,Ukrine,1,Understanding Women,28,Urban Travel,47,Uruguary,1,USA,629,Utah,12,Uzbekistan,1,Vacation Travel,245,Valentine's Day Cake,7,Valentine's Day Travel,1,Vanilla Cake,17,Vegetables,3,Vehicle Travel,2,Venezuela,1,Vermont,4,Victoria Falls,1,Video,5,Vietnam,5,Virginia,5,Waffles,3,Washington,15,Washington DC,20,Waxing,19,Web & Social,17,Wedding,87,Wedding Cake,549,Wedding Dress,30,Weddings,60,Weddings Travel,4,wei,1,Weight Gain,29,Weight Loss,755,Weird,172,Wellness,193,West Indies,2,Wi-Fi,2,Wildlife Travel,13,Winter Travel,56,Wisconsin,5,Women Lifestyle,23,Women's,394,Women's Health,173,Work Environment,77,Workout,8,Workouts,81,Worldwide,155,Wyoming,2,xxx,1,Yemen,1,Yoga,85,YouTube,3,Zadar,2,Zambia,3,Zimbabwe,4,
ltr
item
Bloom Magazine: 5 Strategies to Create Brand Loyalty
5 Strategies to Create Brand Loyalty
https://1.bp.blogspot.com/-jhB46taw8H8/X0Ef1DqMyVI/AAAAAAAAEwM/3v670NdzXn8f_xBQpX6r5yzHRIdxuxo_wCLcBGAsYHQ/s1600/Brand%2BLoyalty.jpg
https://1.bp.blogspot.com/-jhB46taw8H8/X0Ef1DqMyVI/AAAAAAAAEwM/3v670NdzXn8f_xBQpX6r5yzHRIdxuxo_wCLcBGAsYHQ/s72-c/Brand%2BLoyalty.jpg
Bloom Magazine
https://bloom.dearjulius.com/2020/08/5-strategies-to-create-brand-loyalty.html
https://bloom.dearjulius.com/
https://bloom.dearjulius.com/
https://bloom.dearjulius.com/2020/08/5-strategies-to-create-brand-loyalty.html
true
3829934206112735771
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy